Beginning in 2026, juniors and seniors from Clark Atlanta University, Morehouse and Spelman Colleges will be eligible to register for the curriculum.. The program will be housed at Clark Atlanta University (led by its School of Business) and open to all majors. The program will be designed through collaboration of education and industry. Sponsoring companies will serve as “Adjunct Professionals” and “Practitioners”, throughout the concentration.

DIGITAL

MARKETING

PRINT

CABLE

RADIO

DATA & ANALYTICS

SALES

TV

STREAMING

WHAT IS THE MSD?

The “first” 2-year collegiate curriculum in “Media Sales, Operations & Marketing” (MSD) in the country. The concentration will be media’s first pipeline of properly prepared and pre-qualified college graduates, for careers in media sales, operations & marketing departments. The curriculum will be designed from the already successful Media Sales Institute (MSI) curriculum, which is the nation’s leading talent development program for media sales professionals of diverse backgrounds; and has been addressing the challenge of diversity and inclusion within media for over 20 years.

download at a glance handout

WHY THE MSD?

The MSD is being created to address the media industry’s challenge of ensuring a diverse workforce. Recognizing the media industry’s current “on-boarding” process for sales & operations is flawed; The National Association of Black Owned Broadcasters Telecommunications Education and Management Foundation (NABOB) and The MSI Foundation are partnering to address it. Our strategy is the best long-term plan to recruit diverse, pre-screened, and highly qualified entry-level employees into the media industry. The MSD is an affirmative and proactive way to recruit future sales and operation employees into the media industry.